Homeowners in Eagle River trust Lauren Exteriors for roof replacements and repairs that are built to handle the unique weather patterns of Northern Wisconsin. Our team is known for dependable craftsmanship, strong materials, and responsive service that keeps your home protected in every season. Whether you need a simple repair or a full roof replacement, we are committed to delivering consistent quality and clear communication from start to finish.
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Eagle River homes face long winters, frequent storms, and sudden temperature shifts, which means your roof needs materials that can take on the challenge. We install shingles from trusted brands such as Atlas and CertainTeed, including Pinnacle, Pinnacle Impact, and StormMaster Shake. These shingles are designed to endure heavy snow and changing weather conditions. For homeowners looking for added strength, our standing seam and ribbed metal roofing options offer long-lasting protection with minimal upkeep. Whatever your home’s design or needs may be, we help you choose the right materials that match your style and provide long-term reliability.
With more than 1,000 completed roofing projects each year, our team brings strong experience to every Eagle River home we work on. We support homeowners through the insurance process by communicating directly with adjusters, documenting storm or weather damage carefully, and making sure roofing, siding, gutters, and structural concerns are represented accurately. Our project managers are familiar with denied claims, supplements, and follow-up inspections, helping homeowners pursue the coverage they are entitled to.
Get flexible financing options designed to make your roof replacement more manageable. Choose a payment plan that fits your budget without delaying essential protection for your home.
Eagle River sits in Vilas County, which averages around 83 inches of snow a year, so ice dams and snow load are a year-round design consideration. Spring and summer storms push water into vulnerable spots like ridge vents, valleys, and chimney flashing, especially where installation was poor or materials have aged. The Northwoods setting adds another layer: mature trees around most properties mean limb damage and debris clogging gutters, which speeds up moisture damage at the roofline.
Wisconsin Rapids, WI
"We were very happy with the job the Lauren Crew did. We would happily recommend them to anyone in the Wisconsin Rapids area"
Marshfield, WI
I couldn’t be happier with the roof replacement done by Lauren Exteriors. From start to finish, their team was professional, courteous and highly skilled. They guided me through the insurance process, ensuring I got the most out of my claim. I highly recommend Lauren Exteriors to anyone in need of roofing services.
Arkdale, WI
"Extremely happy! Everything from first contact through cleanup. This crew was amazing! Very prompt, courteous and professional. Everyone of the crew worked efficiently and sooo hard. Great quality and very impressive. Thanks to everyone, great job guys!!!"
Wisconsin Rapids, WI
"Lauren Exteriors staff were all exceptional! We are very happy with their work. They were quick to complete the project and easy to work with."
Friendship, WI
"Everyone from Lauren were friendly, knowledgable, prompt and truly hardworking. From the owner Nick all the way down the line to the work crew that did our roof. Before the work could start they came out everyday to make sure the patch was holding up so we didnt have leaks while we waited for insurance to give the ok. The day they did the roof it was done quickly, efficiently and looks amazing. They explained the whole process to us and were always ready to answer any questions. I really like the fact they are local and family owned. I will definately use them in the future."
Friendship, WI
"I live in a 3 building condo group. 6 units to each building. We were told to expect 2 days of workers on our 3 roofs. Starting at 6 am, they scraped the roofs, then the next wave came in to put down vapor barriers, and then the actual shingles were put down. At about 1:15 pm that same day, I went out to the mailboxes, and asked what time they were coming back the next day, (Sunday) and was told they were done, and would be done cleaning up that afternoon. 7 hours to do three large roofs!! The crews looked like ants on a cookie, but they were choreographed. Truly amazing! Our building and grounds guy went around on Monday with his metal detector, and located about 5 nails on the ground. I cannot recommend this company higher than 5 stars. That makes me sad. They were amazing!"
Port Edwards, WI
"Lauren replaced our roof after we received storm damage. We were having some hassle with our insurance company and Jeremy was extremely helpful in dealing with them. The crew was professional and did an outstanding job. We were very impressed with the cleanup, especially since they had to remove 2 layers of shingles. We highly recommend them."
Nekoosa, WI
"Extremely professional and courteous. Went above and beyond our expectations. Quality work, kept the site very clean, super friendly crew. Amazing communication with both our insurance company and us. Highly recommend!"
Plover, WI
"I would highly recommend Lauren Exteriors. I had storm damage to my roof and a friend gave me their number. They had just finished getting their roof done and were very satisfied. I called Jeremy and he came over and inspected the roof. They worked with my insurance and within a few weeks everything was approved. They put a new roof on in one day and cleaned everything up. The roof looks great. I would hire them again."
Port Edwards, WI
"We had a hail damage claim on our roof and they worked fast with our Insurance Company. We had a new roof within a couple weeks and they did it one day. Was a very large job. Looks great and left zero mess behind. Would highly recommended"
Wisconsin Rapids, WI
"Jeremy with Lauren Exteriors was exceptional. He was accommodating and explained each step of the process- providing options, knowledge, and flexibility. His crew was professional and worked long and hard to complete the roof in timely matter. They were very clean and left no trace they were there. We couldn’t be happier and will use them again in the future !"
Wausau, WI
"I'm writing this review because no one asked me to. I found that refreshing coming from a company with top notch service from start to finish. We had a roof done. The first person we met was Leif. Polite, kind and always on time. Always available. Next I had an insurance problem and dealt with the ladies in the Wisconsin Rapids office a few times. Sweet, efficient ladies who took all my worries away. Then came our beautiful new roof. Done in one day. Hard workers, cleaned it all up after. I would not hesitate to recommend this company. Good old fashioned Customer Service. Thank you."
Wisconsin Rapids, WI
"My roof was recently damaged in a storm and Bryce and his crew came highly recommended. Extremely kind and very thorough work. Communicated wonderfully. Will recommend to anyone! Thanks again!*****"
Necedah
"Lauren Exteriors worked very close with me to get my roof finished. Good communication & efficient work!"
As a family-owned company serving communities across the Northwoods and Central Wisconsin, we understand the roofing needs that are specific to Eagle River’s homes, lake properties, cabins, and established neighborhoods. Our team lives and works in the area, giving us firsthand knowledge of the region’s seasonal challenges and construction expectations. We prioritize clear communication, prompt scheduling, and workmanship that reflects our long-term commitment to quality.
Absolutely. Eagle River is a key market for us. We understand the unique demands of Northwoods lake properties — from ice dam damage to wind-driven rain — and we’re equipped to handle roofing, siding, and gutter projects in the Eagle River area year-round
For Eagle River homes, we offer a wide range of options including Atlas Stormmaster Shake (great for wind and hail resistance), standing seam metal roofing (long lifespan, very low maintenance), and ribbed metal panels. We’re certified with Atlas, CertainTeed, and GAF, so we can match the right system to your property’s style and exposure.
Yes, storm damage claims are our bread and butter. About 90% of our revenue comes from insurance work, and our team is highly experienced navigating the claim process. We have strong relationships with adjusters and go line-by-line on every adjustment to make sure nothing gets missed.
We’re 100% family-owned and operated in Wisconsin. The business was founded by two brothers, and their family, including spouses and in-laws, all work in the company. We’re not a franchise or out-of-state contractor. Our roots are in Northern Wisconsin and the UP of Michigan.
Yes, we offer customizable maintenance plans tailored to each property’s needs. Given that many Eagle River homes are seasonal or vacation properties, a maintenance plan can help you stay ahead of issues before they become major claims.
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Gutter guards cost can vary significantly depending on the type of system installed, the size of your home, and the complexity of the project. While
Architectural shingles vs 3-tab shingles is one of the most common comparisons homeowners make when planning a roof replacement. While both roofing materials are made