Expert Roofing, Siding & Gutter Services in Wisconsin

At Lauren Exteriors, we are dedicated to delivering superior craftsmanship and exceptional customer service. We treat every project with the utmost care and attention, ensuring that your home is both beautiful and protected. Our team is committed to honesty, integrity, and small-town values, making your satisfaction our top priority. Whether you need a simple repair or a complete home exterior makeover, we are here to provide expert solutions tailored to your needs. Trust us to enhance and safeguard your home with quality and dedication.

Residential Roofing

From minor repairs to complete tear-offs, our roofing team installs high-performance shingle systems built to handle Wisconsin's harsh winters, heavy snow loads, and summer storms. We work extensively with Atlas Pinnacle, Pinnacle Impact, and StormMaster Shake shingles — all backed by our 50-year non-prorated warranty. Our process starts with a free, same-day inspection of your decking, flashing, ventilation, and existing shingles. If you're filing an insurance claim, our restoration specialists handle the documentation and negotiate directly with your adjuster to maximize your claim.

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Metal Roofing

Looking for a roof that lasts 50+ years with minimal maintenance? We install standing seam and ribbed panel systems engineered for the Northwoods climate. Metal roofs resist wind, hail, ice dams, and heavy snow — and they can cut your energy costs year-round. We handle full installations, partial replacements, and repairs for residential properties across the region. Every project includes a comprehensive inspection of your decking, fasteners, flashing, and ventilation before we start.

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Storm Damage Restoration & Insurance Claims

When hail, wind, or fallen trees damage your roof, you need a team that shows up fast and knows how to work with your insurance company. We provide 24/7 emergency response with free same-day inspections across our full service area. Our insurance restoration specialists have handled thousands of claims. We document all damage, prepare your estimate, and work directly with your adjuster — including handling denied claims and reinspections. You focus on your family; we handle the paperwork and the repairs.

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Siding Installation & Repair

New siding transforms your home's appearance while adding a critical layer of insulation and weather protection. We install CertainTeed vinyl siding and LP SmartSide engineered wood — two of the most durable options for Wisconsin's freeze-thaw cycles and seasonal moisture. Every installation includes proper house wrap, flashing, and ventilation to protect against moisture intrusion behind your siding. We handle full replacements, partial repairs, and upgrades from outdated materials.

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Gutter Installation & Maintenance

Your gutters are your roof's first line of defense against water damage. Clogged, sagging, or undersized gutters lead to foundation erosion, fascia rot, and basement flooding — problems that cost far more than a proper installation. We install seamless aluminum gutters custom-fitted to your home, along with gutter guards to reduce maintenance. We also handle repairs, cleaning, and downspout rerouting for existing systems.

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Serving Wisconsin & the Upper Peninsula

Our crews are based in Wisconsin Rapids and serve homeowners throughout Northern and Central Wisconsin, plus Michigan’s Upper Peninsula. We maintain fast response times even for remote lakefront and cabin properties. workmanship. We treat every customer like a neighbor—because in our community, they are.

Help center

Frequently Asked Questions

Can you help with insurance claims for storm damage?

Absolutely! We have extensive experience working with insurance companies to maximize your claim benefits. We will assist you throughout the entire process, from inspection to documentation and repairs, ensuring a smooth and stress-free experience.

How can I get a free estimate?

You can request a free estimate by contacting us through our website, giving us a call, or visiting our office in Marshfield, WI. We will schedule a convenient time to inspect your home and provide a detailed, no-obligation estimate.

What types of materials do you use for roofing and siding?

We use high-quality materials from trusted manufacturers for all our roofing and siding projects. This includes asphalt shingles, metal roofing, vinyl siding, fiber cement, and more. Our team will help you choose the best options for your home’s style and needs.

Do you offer warranties on your work?

Yes, we offer best in class 50 Year non-prorated warranties on both materials and workmanship to ensure your peace of mind.

Do you offer financing options?

Yes, we offer financing options to make our services more accessible to our customers. Please contact us to learn more about our financing plans and how we can help you manage the cost of your project.

What areas do you serve?

We proudly serve the entire state of Wisconsin and the Upper Peninsula of Michigan. If you're unsure whether we cover your location, please reach out to us, and we’ll be happy to assist you.