Homeowners in Merrill rely on Lauren Exteriors for dependable roof replacements and repairs built to handle Wisconsin’s shifting seasons. Our team is known for quality workmanship, durable materials, and prompt service that keeps your home protected throughout the year.
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Roofs in Merrill need to stand strong through heavy snow, chilly temperatures, and windy days, which is why we use materials that can take on real Wisconsin weather. We install shingles from trusted brands like Atlas and CertainTeed, including Pinnacle, Pinnacle Impact, and StormMaster Shake. These options perform well through long winters and frequent storms. For homeowners who want even more durability, our standing seam and ribbed metal roofing choices offer excellent long-term protection with minimal upkeep. Homes with low-slope areas benefit from our TPO and rubber roofing systems, which remain sturdy across all seasons.
With more than 1,000 roofing projects completed each year, our team brings solid experience to every home we serve in Merrill. We help homeowners through the insurance process by coordinating with adjusters, thoroughly documenting damage, and ensuring roofing, gutter, siding, and structural concerns are included accurately. Our project managers understand denied claims, supplements, and follow-up inspections so homeowners can pursue the coverage they deserve.
Get flexible financing options designed to make your roof replacement more manageable. Choose a payment plan that fits your budget without delaying essential protection for your home.
Merrill gets around 57 inches of snow a year, and sub-zero January temperatures mean ice dams form on almost any roof with minor insulation or ventilation gaps. Wisconsin’s freeze-thaw cycle forces moisture into weak points in shingles, flashing, and underlayment over and over. Hail season runs April through August, and the damage isn’t always obvious right away. It just shortens your roof’s lifespan and leaves it more vulnerable to the next storm.
Wisconsin Rapids, WI
"We were very happy with the job the Lauren Crew did. We would happily recommend them to anyone in the Wisconsin Rapids area"
Marshfield, WI
I couldn’t be happier with the roof replacement done by Lauren Exteriors. From start to finish, their team was professional, courteous and highly skilled. They guided me through the insurance process, ensuring I got the most out of my claim. I highly recommend Lauren Exteriors to anyone in need of roofing services.
Arkdale, WI
"Extremely happy! Everything from first contact through cleanup. This crew was amazing! Very prompt, courteous and professional. Everyone of the crew worked efficiently and sooo hard. Great quality and very impressive. Thanks to everyone, great job guys!!!"
Wisconsin Rapids, WI
"Lauren Exteriors staff were all exceptional! We are very happy with their work. They were quick to complete the project and easy to work with."
Friendship, WI
"Everyone from Lauren were friendly, knowledgable, prompt and truly hardworking. From the owner Nick all the way down the line to the work crew that did our roof. Before the work could start they came out everyday to make sure the patch was holding up so we didnt have leaks while we waited for insurance to give the ok. The day they did the roof it was done quickly, efficiently and looks amazing. They explained the whole process to us and were always ready to answer any questions. I really like the fact they are local and family owned. I will definately use them in the future."
Friendship, WI
"I live in a 3 building condo group. 6 units to each building. We were told to expect 2 days of workers on our 3 roofs. Starting at 6 am, they scraped the roofs, then the next wave came in to put down vapor barriers, and then the actual shingles were put down. At about 1:15 pm that same day, I went out to the mailboxes, and asked what time they were coming back the next day, (Sunday) and was told they were done, and would be done cleaning up that afternoon. 7 hours to do three large roofs!! The crews looked like ants on a cookie, but they were choreographed. Truly amazing! Our building and grounds guy went around on Monday with his metal detector, and located about 5 nails on the ground. I cannot recommend this company higher than 5 stars. That makes me sad. They were amazing!"
Port Edwards, WI
"Lauren replaced our roof after we received storm damage. We were having some hassle with our insurance company and Jeremy was extremely helpful in dealing with them. The crew was professional and did an outstanding job. We were very impressed with the cleanup, especially since they had to remove 2 layers of shingles. We highly recommend them."
Nekoosa, WI
"Extremely professional and courteous. Went above and beyond our expectations. Quality work, kept the site very clean, super friendly crew. Amazing communication with both our insurance company and us. Highly recommend!"
Plover, WI
"I would highly recommend Lauren Exteriors. I had storm damage to my roof and a friend gave me their number. They had just finished getting their roof done and were very satisfied. I called Jeremy and he came over and inspected the roof. They worked with my insurance and within a few weeks everything was approved. They put a new roof on in one day and cleaned everything up. The roof looks great. I would hire them again."
Port Edwards, WI
"We had a hail damage claim on our roof and they worked fast with our Insurance Company. We had a new roof within a couple weeks and they did it one day. Was a very large job. Looks great and left zero mess behind. Would highly recommended"
Wisconsin Rapids, WI
"Jeremy with Lauren Exteriors was exceptional. He was accommodating and explained each step of the process- providing options, knowledge, and flexibility. His crew was professional and worked long and hard to complete the roof in timely matter. They were very clean and left no trace they were there. We couldn’t be happier and will use them again in the future !"
Wausau, WI
"I'm writing this review because no one asked me to. I found that refreshing coming from a company with top notch service from start to finish. We had a roof done. The first person we met was Leif. Polite, kind and always on time. Always available. Next I had an insurance problem and dealt with the ladies in the Wisconsin Rapids office a few times. Sweet, efficient ladies who took all my worries away. Then came our beautiful new roof. Done in one day. Hard workers, cleaned it all up after. I would not hesitate to recommend this company. Good old fashioned Customer Service. Thank you."
Wisconsin Rapids, WI
"My roof was recently damaged in a storm and Bryce and his crew came highly recommended. Extremely kind and very thorough work. Communicated wonderfully. Will recommend to anyone! Thanks again!*****"
Necedah
"Lauren Exteriors worked very close with me to get my roof finished. Good communication & efficient work!"
As a family-owned company serving communities across Central and Northern Wisconsin, we understand the roofing needs that are unique to Merrill homes, rural properties, lakeside cabins, and established neighborhoods. Our team lives and works in the region, giving us real insight into the local weather patterns and building needs. We focus on honest communication, timely scheduling, and craftsmanship that reflects our commitment to quality. When you choose Lauren Exteriors, you are choosing a roofing partner that treats your home with care and stands behind every project with pride.
Yes! Merrill is a city we actively serve for roofing, siding, and gutter work. As a family business rooted in Central and Northern Wisconsin, we treat Merrill homeowners the same way we’d treat our own neighbors — with honesty, integrity, and a commitment to building it right.
We specialize in two primary siding products: CertainTeed Vinyl siding and LP SmartSide engineered wood siding. Both are excellent choices for Wisconsin’s climate. LP SmartSide is particularly popular in the Merrill area for its durability against moisture, impact, and temperature swings.
We’re very aggressive with our communication — that’s something we pride ourselves on. From the first inspection to project completion, our project managers keep you informed every step of the way. You won’t be left wondering what’s happening with your home.
Yes. Our work spans residential shingles, metal roofing, and flat commercial systems including Rubber and TPO roofing. If you’re a business owner or property manager in the Merrill area, we’re equipped to handle your project.
After your free inspection and approval, we aim to build within a week. We move fast without cutting corners — one of our core beliefs is to “Build Fast, Build Correct.”
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