Homeowners in Wisconsin Rapids turn to Lauren Exteriors for trusted roof replacements and repairs built to withstand the changing Wisconsin seasons. Our crew is known for dependable workmanship, durable materials, and quick service that keeps your home protected throughout the year.
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In Wisconsin Rapids, roofs need to stay strong through snowstorms, windy days, and temperature swings. That is why we install reliable shingles from brands like Atlas and CertainTeed, including Pinnacle, Pinnacle Impact, and StormMaster Shake. These options perform well during long winters and unpredictable weather. If you want something designed for long-term durability, our standing seam and ribbed metal roofing choices offer excellent protection with very little upkeep. Homes that have low-slope areas benefit from our TPO and rubber systems, which stay sturdy from season to season. Whatever style fits your home, we help you choose materials that look great and last.
With more than 1,000 roofing projects completed each year, our team brings strong experience to every Wisconsin Rapids home we work on. We assist homeowners through the insurance process by speaking directly with adjusters, documenting storm damage clearly, and ensuring roofing, gutters, siding, and structural concerns are fully noted. Our project managers understand how to handle denied claims, estimate supplements, and follow-up inspections so homeowners can pursue fair coverage.
Get flexible financing options designed to make your roof replacement more manageable. Choose a payment plan that fits your budget without delaying essential protection for your home.
Wisconsin Rapids roofs take hits in every season. Winter freeze-thaw cycles drive ice dam formation along the eaves, forcing water back under shingles and into insulation, sheathing, and interior ceilings. Wind damage peaks in July, while hail is most common from May through July, and a single storm can compromise an entire roof without obvious signs. Seasonal temperature swings also cause shingles to expand and contract repeatedly, accelerating granule loss and cracking over time.
Wisconsin Rapids, WI
"We were very happy with the job the Lauren Crew did. We would happily recommend them to anyone in the Wisconsin Rapids area"
Marshfield, WI
I couldn’t be happier with the roof replacement done by Lauren Exteriors. From start to finish, their team was professional, courteous and highly skilled. They guided me through the insurance process, ensuring I got the most out of my claim. I highly recommend Lauren Exteriors to anyone in need of roofing services.
Arkdale, WI
"Extremely happy! Everything from first contact through cleanup. This crew was amazing! Very prompt, courteous and professional. Everyone of the crew worked efficiently and sooo hard. Great quality and very impressive. Thanks to everyone, great job guys!!!"
Wisconsin Rapids, WI
"Lauren Exteriors staff were all exceptional! We are very happy with their work. They were quick to complete the project and easy to work with."
Friendship, WI
"Everyone from Lauren were friendly, knowledgable, prompt and truly hardworking. From the owner Nick all the way down the line to the work crew that did our roof. Before the work could start they came out everyday to make sure the patch was holding up so we didnt have leaks while we waited for insurance to give the ok. The day they did the roof it was done quickly, efficiently and looks amazing. They explained the whole process to us and were always ready to answer any questions. I really like the fact they are local and family owned. I will definately use them in the future."
Friendship, WI
"I live in a 3 building condo group. 6 units to each building. We were told to expect 2 days of workers on our 3 roofs. Starting at 6 am, they scraped the roofs, then the next wave came in to put down vapor barriers, and then the actual shingles were put down. At about 1:15 pm that same day, I went out to the mailboxes, and asked what time they were coming back the next day, (Sunday) and was told they were done, and would be done cleaning up that afternoon. 7 hours to do three large roofs!! The crews looked like ants on a cookie, but they were choreographed. Truly amazing! Our building and grounds guy went around on Monday with his metal detector, and located about 5 nails on the ground. I cannot recommend this company higher than 5 stars. That makes me sad. They were amazing!"
Port Edwards, WI
"Lauren replaced our roof after we received storm damage. We were having some hassle with our insurance company and Jeremy was extremely helpful in dealing with them. The crew was professional and did an outstanding job. We were very impressed with the cleanup, especially since they had to remove 2 layers of shingles. We highly recommend them."
Nekoosa, WI
"Extremely professional and courteous. Went above and beyond our expectations. Quality work, kept the site very clean, super friendly crew. Amazing communication with both our insurance company and us. Highly recommend!"
Plover, WI
"I would highly recommend Lauren Exteriors. I had storm damage to my roof and a friend gave me their number. They had just finished getting their roof done and were very satisfied. I called Jeremy and he came over and inspected the roof. They worked with my insurance and within a few weeks everything was approved. They put a new roof on in one day and cleaned everything up. The roof looks great. I would hire them again."
Port Edwards, WI
"We had a hail damage claim on our roof and they worked fast with our Insurance Company. We had a new roof within a couple weeks and they did it one day. Was a very large job. Looks great and left zero mess behind. Would highly recommended"
Wisconsin Rapids, WI
"Jeremy with Lauren Exteriors was exceptional. He was accommodating and explained each step of the process- providing options, knowledge, and flexibility. His crew was professional and worked long and hard to complete the roof in timely matter. They were very clean and left no trace they were there. We couldn’t be happier and will use them again in the future !"
Wausau, WI
"I'm writing this review because no one asked me to. I found that refreshing coming from a company with top notch service from start to finish. We had a roof done. The first person we met was Leif. Polite, kind and always on time. Always available. Next I had an insurance problem and dealt with the ladies in the Wisconsin Rapids office a few times. Sweet, efficient ladies who took all my worries away. Then came our beautiful new roof. Done in one day. Hard workers, cleaned it all up after. I would not hesitate to recommend this company. Good old fashioned Customer Service. Thank you."
Wisconsin Rapids, WI
"My roof was recently damaged in a storm and Bryce and his crew came highly recommended. Extremely kind and very thorough work. Communicated wonderfully. Will recommend to anyone! Thanks again!*****"
Necedah
"Lauren Exteriors worked very close with me to get my roof finished. Good communication & efficient work!"
As a family-owned company working throughout Central and Northern Wisconsin, we understand the roofing needs that are specific to Wisconsin Rapids neighborhoods, lake areas, rural properties, and established homes. Our team lives and works across the region, giving us firsthand knowledge of local weather patterns and construction needs. We prioritize straightforward communication, timely scheduling, and workmanship that reflects our long-term commitment to quality. When you hire Lauren Exteriors, you are choosing a local roofing partner that treats your home with genuine care and stands behind every job.
Yes, Wisconsin Rapids is one of our most active markets and a city we’re proud to serve. In fact, we were recently recognized by the Wisconsin Rapids Chamber of Commerce and featured in a television commercial aired locally, which speaks to our presence and reputation in the community.
For Wisconsin Rapids homeowners, we recommend Atlas shingles for most residential projects: particularly the Pinnacle Impact or Stormmaster Shake for their weather resilience. We’re Atlas Diamond Certified and CertainTeed ShingleMaster certified, meaning we meet the highest installation standards required by those manufacturers.
Yes. If your claim was denied or underpaid, our team specializes in the reinspection process. We have in-house public adjusters and appraisers who work on your behalf, and our insurance department — led by industry veteran Mark Spanton — has a strong track record of getting claims approved that other contractors couldn’t.
Yes, financing is available. We want Wisconsin Rapids homeowners to have access to quality roofing and siding without financial barriers. Our team can walk you through your options when we meet for your free inspection.
Absolutely. We actively support organizations throughout Central and Northern Wisconsin, including abused women’s shelters like the Hannah House and local police departments. We believe in being part of the communities we serve, not just working in them.
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