Homeowners in Houghton rely on Lauren Exteriors for roof replacements and repairs that stand up to the Upper Peninsula’s demanding weather. Our team is known for consistent workmanship, reliable materials, and quick response times that keep homes protected all year. Whether you need a repair or a full roof replacement, we deliver clear communication and dependable service from the first visit through completion.
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Houghton residents experience heavy snowfall, cold winds, and dramatic temperature swings, so choosing durable roofing materials is essential. We install shingles from trusted brands like Atlas and CertainTeed, including Pinnacle, Pinnacle Impact, and StormMaster Shake. These shingles perform well through long winters and shifting conditions. If you prefer something even stronger, our standing seam and ribbed metal roofing options offer impressive long-term protection with low maintenance. Whatever your home’s style or needs, we help you select roofing materials that look great and offer lasting durability.
With more than 1,000 roofing projects completed each year, our team brings steady experience to every Houghton property we work on. We assist homeowners with insurance claims by coordinating directly with adjusters, thoroughly documenting storm or weather damage, and ensuring roofing, siding, gutter, and structural concerns are represented correctly. Our project managers understand denied claims, supplemental estimates, and follow-up inspections, helping homeowners pursue the coverage they deserve.
Get flexible financing options designed to make your roof replacement more manageable. Choose a payment plan that fits your budget without delaying essential protection for your home.
Wisconsin Rapids, WI
"We were very happy with the job the Lauren Crew did. We would happily recommend them to anyone in the Wisconsin Rapids area"
Marshfield, WI
I couldn’t be happier with the roof replacement done by Lauren Exteriors. From start to finish, their team was professional, courteous and highly skilled. They guided me through the insurance process, ensuring I got the most out of my claim. I highly recommend Lauren Exteriors to anyone in need of roofing services.
Arkdale, WI
"Extremely happy! Everything from first contact through cleanup. This crew was amazing! Very prompt, courteous and professional. Everyone of the crew worked efficiently and sooo hard. Great quality and very impressive. Thanks to everyone, great job guys!!!"
Wisconsin Rapids, WI
"Lauren Exteriors staff were all exceptional! We are very happy with their work. They were quick to complete the project and easy to work with."
Friendship, WI
"Everyone from Lauren were friendly, knowledgable, prompt and truly hardworking. From the owner Nick all the way down the line to the work crew that did our roof. Before the work could start they came out everyday to make sure the patch was holding up so we didnt have leaks while we waited for insurance to give the ok. The day they did the roof it was done quickly, efficiently and looks amazing. They explained the whole process to us and were always ready to answer any questions. I really like the fact they are local and family owned. I will definately use them in the future."
Friendship, WI
"I live in a 3 building condo group. 6 units to each building. We were told to expect 2 days of workers on our 3 roofs. Starting at 6 am, they scraped the roofs, then the next wave came in to put down vapor barriers, and then the actual shingles were put down. At about 1:15 pm that same day, I went out to the mailboxes, and asked what time they were coming back the next day, (Sunday) and was told they were done, and would be done cleaning up that afternoon. 7 hours to do three large roofs!! The crews looked like ants on a cookie, but they were choreographed. Truly amazing! Our building and grounds guy went around on Monday with his metal detector, and located about 5 nails on the ground. I cannot recommend this company higher than 5 stars. That makes me sad. They were amazing!"
Port Edwards, WI
"Lauren replaced our roof after we received storm damage. We were having some hassle with our insurance company and Jeremy was extremely helpful in dealing with them. The crew was professional and did an outstanding job. We were very impressed with the cleanup, especially since they had to remove 2 layers of shingles. We highly recommend them."
Nekoosa, WI
"Extremely professional and courteous. Went above and beyond our expectations. Quality work, kept the site very clean, super friendly crew. Amazing communication with both our insurance company and us. Highly recommend!"
Plover, WI
"I would highly recommend Lauren Exteriors. I had storm damage to my roof and a friend gave me their number. They had just finished getting their roof done and were very satisfied. I called Jeremy and he came over and inspected the roof. They worked with my insurance and within a few weeks everything was approved. They put a new roof on in one day and cleaned everything up. The roof looks great. I would hire them again."
Port Edwards, WI
"We had a hail damage claim on our roof and they worked fast with our Insurance Company. We had a new roof within a couple weeks and they did it one day. Was a very large job. Looks great and left zero mess behind. Would highly recommended"
Wisconsin Rapids, WI
"Jeremy with Lauren Exteriors was exceptional. He was accommodating and explained each step of the process- providing options, knowledge, and flexibility. His crew was professional and worked long and hard to complete the roof in timely matter. They were very clean and left no trace they were there. We couldn’t be happier and will use them again in the future !"
Wausau, WI
"I'm writing this review because no one asked me to. I found that refreshing coming from a company with top notch service from start to finish. We had a roof done. The first person we met was Leif. Polite, kind and always on time. Always available. Next I had an insurance problem and dealt with the ladies in the Wisconsin Rapids office a few times. Sweet, efficient ladies who took all my worries away. Then came our beautiful new roof. Done in one day. Hard workers, cleaned it all up after. I would not hesitate to recommend this company. Good old fashioned Customer Service. Thank you."
Wisconsin Rapids, WI
"My roof was recently damaged in a storm and Bryce and his crew came highly recommended. Extremely kind and very thorough work. Communicated wonderfully. Will recommend to anyone! Thanks again!*****"
Necedah
"Lauren Exteriors worked very close with me to get my roof finished. Good communication & efficient work!"
As a family-owned company serving the Upper Peninsula along with Northern and Central Wisconsin, we understand the roofing needs unique to Houghton’s lake homes, cabins, rural properties, and established neighborhoods. Our team works throughout the region, giving us firsthand insight into the area’s weather challenges and building expectations. We prioritize honest communication, efficient scheduling, and craftsmanship that reflects our long-term commitment to quality.
Yes, Houghton is part of our Upper Michigan service territory. We serve the Keweenaw Peninsula area with the same level of expertise and family-owned care we bring to all of our markets in Northern Wisconsin and the UP.
Houghton is known for receiving some of the highest annual snowfall in the continental U.S. For homes in that area, we strongly recommend metal roofing systems — standing seam metal in particular — because of how effectively they shed snow and resist the structural stress of heavy accumulation. For homeowners who prefer shingles, Atlas Stormmaster Shake and Pinnacle Impact are excellent choices given their wind and impact ratings.
Absolutely. Our insurance team has deep experience handling claims throughout the UP and Wisconsin. We work with your insurance adjuster to document all damage thoroughly — from storm impact to ice-related deterioration — and we specialize in reinspections if your claim was initially underpaid or denied.
Yes. We install TPO and rubber (EPDM) flat roofing systems for commercial and low-slope applications. These are reliable choices for UP commercial properties that need durable, weather-resistant systems at a reasonable cost.
We’re a family company, co-founded by two brothers, with family throughout the business — and we operate on core values of honesty and integrity. We’re Atlas Diamond Certified, CertainTeed ShingleMaster certified, and we back all of our work with manufacturer warranties up to a lifetime system warranty. For UP homeowners who want a contractor they can trust, we’re built for that.
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